Design and Decoration Services

What exactly is a “Design Concept”?

It’s a document, a blueprint really, that walks you through our plans for your home. It will remain relevant whether your project is completed all at once or in stages.

When we create a design concept for you, it most definitely includes a colour palette, furniture and finishes, but it starts with an analysis of your home.

We start with analysis because designers often see what homeowners might miss…

A designer’s trained eye will find layout solutions, flow improvements and functional opportunities you may never have considered. We’ll assess flow, structure, proportion, light, and functionality, and share insights that form the design foundation so that your home works, feels balanced, and supports your lifestyle.

Design isn’t guesswork — it’s part science and part art. The analysis is mostly science, our choices of colour, shape, and material are the art.

What’s included in your design concept?

1. Space & Flow Mapping

Minor layout adjustments can dramatically improve the sense of space. If you constantly sidestep furniture, squeeze past the dining table or walk the long way around, your circulation is working against you. We will identify pinch points and wasted areas. We analyse how you naturally move through your home, mapping pathways and identifying where circulation feels blocked or inefficient. We assess whether your furniture is the right size and shape for the room, ensuring pieces enhance the space rather than overwhelm it. By revealing pinch points and wasted areas, we create a floor plan and furniture layouts that feel calmer, more intuitive and far easier to live in.

4. Proportion & Scale

The wrong furniture scale will sabotage even the best floor plan. Oversized sofas, tiny rugs, bulky dining settings — they all distort the room’s proportions. Our rule: Furniture should fit the room, not fight it. Using scaled drawings, we will prevent costly mistakes and ensure everything works together seamlessly. We assess whether your furniture is the right size and shape for the room, ensuring pieces enhance the space rather than overwhelm it. Correct proportion creates visual balance, better flow and a more harmonious overall layout.

5. Lighting Opportunities

We analyse how natural light enters and moves through your home at different times of day. Lighting isn’t one thing — it’s a layering opportunity. We design with ambient lighting for overall illumination, task lighting for clarity and function, and accent lighting to highlight texture, artwork and architectural features and add some bling. This combination creates mood, improves usability and transforms how your home feels at every time of day.

2. Structural Limitations

Load-bearing walls vs flexible walls; feasible vs non-feasible changes and BUDGET. We look at your home’s structural framework to understand which walls can move and which must stay, giving you realistic and safe design options. This ensures any layout changes are both achievable and cost-effective.

3. Functional Zoning

We define clear zones for living, working, resting and circulation so your home feels organised and effortlessly functional. This helps each area support its purpose, reducing clutter and improving daily flow. We look at how you naturally move through the room, where activities overlap, and where clutter or bottlenecks form, then map out dedicated zones that support those daily routines. Zoning is achieved through a combination of layout, furniture placement, scale, lighting, colour and joinery design. The right rug size can anchor a living area, while tailored lighting defines a work zone or reading corner. Colour shifts or material changes can subtly guide how each area is used. When zones are clearly defined, the space feels calmer, more organised and more intuitive — even without structural changes.

6. Visual Balance & Harmony

We curate colour palettes, materials and finishes that work cohesively across the home, ensuring every element feels connected. We carefully consider how every aspect in a room relates to the others — proportion, colour, texture, height, weight, placement and light. Nothing is chosen in isolation. We assess the room’s key anchors and then build out a composition that feels cohesive, calm and intentional.

Art and mirrors are introduced once the floor plan, furniture layout and colour palette are established, because their scale, placement and visual weight need to complement the room’s overall balance. They’re chosen intentionally — never as afterthoughts — to reinforce the mood, add personality and strengthen the visual harmony we’ve created through colour and form. We use art to anchor zones, draw the eye toward focal points and introduce rhythm through colour, texture or shape. Mirrors are used strategically to enhance natural light, extend sightlines and create a sense of openness, especially in smaller or awkwardly shaped rooms. By selecting these pieces at the right stage of the design process, we ensure they work seamlessly with the architecture, furniture and lighting, elevating the room from “styled” to truly designed.